Do
- Keep clear space around the full mark.
- Use strong contrast and readable sizes.
- Identify La Porte, Indiana.
- Retain courthouse-photo attribution.
- Label paid content before its message.
PUBLIC BRAND GUIDE
Forecast first.
La Porte always.
The courthouse is the local anchor. Weather is the utility. Trust is the product. These rules keep every use recognizable, readable and independent.
APPROVED LOCKUPS
Use the full name whenever space allows.
The horizontal lockup is primary. The compact LP badge is reserved for avatars, favicons and spaces too small for the full name.
LPLa PorteWeather Now
LP
COLOR SYSTEM
Black builds authority; orange and gold create energy.
Courthouse Black#111315
La Porte Orange#F26A21
Sun Gold#FFC43D
Warm Paper#FFF7ED
USAGE RULES
Protect recognition and public trust.
Do not
- Stretch, crop, recolor or add glow effects.
- Combine the newsroom mark with sponsor logos.
- Use an official seal or government emblem.
- Imply affiliation with NOAA, NWS, city or county government.
- Place the mark over a busy image without contrast.
COURTHOUSE & SPONSORSHIP
Local identity without official-looking claims.
Use a properly licensed La Porte County Courthouse image or an original interpretation that keeps the architecture recognizable and dignified. Paid relationships use “Sponsored” or “Paid placement” beside the content and never influence forecasts, alerts, corrections or editorial conclusions.
Independent community website. Not affiliated with La Porte County, the City of La Porte, NOAA or the National Weather Service.